Boutique Indoor Festivals –the new tendency?The Hub - Room 2
Indoor boutique festivals - a new trend, or not? What’s the buzz? And is it even worthwhile to run an indoor event like that? What are the pros and cons? Challenges and opportunities? With a growing festival market in Europe and beyond, it’s getting harder to stick out. Is the growth spotted by the bigger multinational corporations, and is there a threat from those organizations? Would they need to change their strategy, since sometimes full line-ups are built on a minor part of headliners? Are headliners even a thing? Or are the events tied to venues and will they forever keep independent as it’s the ambiance that sells?